Cinco de Mayonnaise!

I love mayonnaise! Don't you? Ok...Ok, I know not everyone loves mayonnaise, but the fact is that it just goes hand and hand with certain foods. I mean you can't make a good ol' southern potato salad without mayonnaise! I can't imagine a sandwich without mayonnaise (although many will argue with this) The point is mayonnaise is a condiment  - a condiment that complements the food to make it taste better. I look at video the same way. Video complements your marketing! It's a tool. Just like blogging is a tool, or social media is a tool for your marketing.

Video ROI isn't the easiest to measure right away, but it is one of the quickest ways to get found on any search engine and will help you move up with your rankings. If you got just one good client because you were able to speak to that person in such a way that they could clearly understand who you are and what you can do for them, wouldn't it be worth it?

There are many misconceptions about online video marketing. Everything from "It won't resonate to my target audience" to "It won't help increase online sales" and so on. If you want to see statistics about how online videos help turn lookers into buyers, there's info all over the web, but I want to give you the most common misconception.

The #1 misconception about online video marketing is... "IT'S TOO EXPENSIVE."

Let's face it, you're not shooting a blockbuster film. With todays technology, you can pretty much shoot a nice looking, short video with a DSLR and iMovie, but remember you are being judged by potential clients. And if your video is shaky and has bad audio, you probably lost them after the first 5 seconds. It's important for your video marketing to be as polished as your brand and website are. There are affordable student video producers that start in the $500+ range. Then there are companies like ours that start productions in the $3500+ range. If you want to learn more about budgeting for a production please read our blog "What's the magic number?" 

So, if you don't have your video marketing revved up yet, get started today! Online video accounts for 50% of all mobile traffic and 92% of mobile video viewers share videos with each other. If you have any questions about how to get started, give us a call and we'll show you how to use your video marketing like delicious mayonnaise. Happy Cinco de Mayonnaise!