When Atlanta Idea Studio (AiS) was approached to create a spot to help kick-off the new Southwest Gwinnett Chamber of Commerce, typical "Chamber" piece came to mind. Meaning, nice landscape shots accompanied by corporate music and some sort of baritone voice over. AiS however, is not in the business of producing anything "typical." By taking a continuously moving (forward) pan and about 20 talking heads finishing each others thought, AiS created a unique and fast paced video that would keep the audience's attention and interest. Bold statements and straight the point descriptions is what this piece was all about. End result...the promo video was well received at the Chamber's launch luncheon by member's and guest and since the SWGC continues to grow! Check out video here.
