Video Marketing becoming more "the Norm"

When we set out to start a dynamic "idea" company, there were a lot of questions that arose. Probably the biggest question we had to ask ourselves was, "Where are we going with this company?" With a history of creating ad and internet marketing campaigns, experimenting with video seemed just the natural thing to do - And with a production background, why not? It took us a while to get a "bigger picture," aspect, but with several productions under our belt now, it's easy to say Atlanta Idea Studio is a Video Marketing Company. Now, I don't expect everyone to know what that means, because it hasn't necessarily become "the norm"...not yet at least.
By creating internet content for clients, we could see how effective video content is, and how quick of a return it was. Now, it may seem hard to monetize video, because it's not like buying something tangible, BUT here are four reasons why online video is so persuasive:
(Ref: Dr. Susan Weinschenk, PH.D.)

#1: The Fusiform Facial area makes us pay attention to faces

#2: Voice conveys rich information
#3: Emotions are contagious
#4: Movement grabs attention

If you want to separate yourself from your competition, you most definitely need good online video content. Don't necessarily look at the competition and see what they're doing, BE DIFFERENT. For example - When we were working on an internet marketing plan for a current client, we saw they had a pretty large social media following, but the followers weren't sharing a lot of the content on those sites. We realized we could create a monthly "web show" that would short, informative, and entertaining. This would in essence, replace a monthly newsletter and let their customers get a "behind the scenes" look at the products they buy. Since then, we have created 10 episodes, and content is continually being shared. In the end, they are getting more and more people signing on for their services. You may ask, "Yeah, but I don't have bucks to spend on a professionally produced web show every month!" My answer would be, then see what you can do with what you have. Maybe you have budget for one well-produced video? No matter what you do, make it short and make it good! NOBODY is going to share bad video content that's boring, long, and has audio issues. *This could possibly have an opposite effect, and hurt you more than help you. 

In conclusion, video content might not seem to give you (or your business) instant gratification, but do it right and you will see great long-term results in followers, and new business! 

Atlanta Idea Studio Team