Atlanta Idea Studio creates Doritos spot "Crunching Tiger"

Every year Doritos opens it's famous "Crash the Super Bowl" commercial contest to everyone who owns a video camera and has a brilliant comedy idea! We here at Atlanta Idea Studio thought, "Hey, we create ideas, we shoot video, maybe WE should enter into this magical cesspool of orange residue comedy." With an idea of a lame brain "office Joe," stealing his 6' 7" martial arts expert, boss's beloved Doritos, "Business Pitch" has a whole new meaning in our TV Spot entitled "Crunching Tiger!"


          Doritos "Crunching Tiger" TV Spot 

Video Marketing becoming more "the Norm"

When we set out to start a dynamic "idea" company, there were a lot of questions that arose. Probably the biggest question we had to ask ourselves was, "Where are we going with this company?" With a history of creating ad and internet marketing campaigns, experimenting with video seemed just the natural thing to do - And with a production background, why not? It took us a while to get a "bigger picture," aspect, but with several productions under our belt now, it's easy to say Atlanta Idea Studio is a Video Marketing Company. Now, I don't expect everyone to know what that means, because it hasn't necessarily become "the norm"...not yet at least.
By creating internet content for clients, we could see how effective video content is, and how quick of a return it was. Now, it may seem hard to monetize video, because it's not like buying something tangible, BUT here are four reasons why online video is so persuasive:
(Ref: Dr. Susan Weinschenk, PH.D.)

#1: The Fusiform Facial area makes us pay attention to faces

#2: Voice conveys rich information
#3: Emotions are contagious
#4: Movement grabs attention

If you want to separate yourself from your competition, you most definitely need good online video content. Don't necessarily look at the competition and see what they're doing, BE DIFFERENT. For example - When we were working on an internet marketing plan for a current client, we saw they had a pretty large social media following, but the followers weren't sharing a lot of the content on those sites. We realized we could create a monthly "web show" that would short, informative, and entertaining. This would in essence, replace a monthly newsletter and let their customers get a "behind the scenes" look at the products they buy. Since then, we have created 10 episodes, and content is continually being shared. In the end, they are getting more and more people signing on for their services. You may ask, "Yeah, but I don't have bucks to spend on a professionally produced web show every month!" My answer would be, then see what you can do with what you have. Maybe you have budget for one well-produced video? No matter what you do, make it short and make it good! NOBODY is going to share bad video content that's boring, long, and has audio issues. *This could possibly have an opposite effect, and hurt you more than help you. 

In conclusion, video content might not seem to give you (or your business) instant gratification, but do it right and you will see great long-term results in followers, and new business! 

Atlanta Idea Studio Team

Atlanta Idea Studio creates promo video for Southwest Gwinnett Chamber of Commerce

When Atlanta Idea Studio (AiS) was approached to create a spot to help kick-off the new Southwest Gwinnett Chamber of Commerce, typical "Chamber" piece came to mind. Meaning, nice landscape shots accompanied by corporate music and some sort of baritone voice over. AiS however, is not in the business of producing anything "typical." By taking a continuously moving (forward) pan and about 20 talking heads finishing each others thought, AiS created a unique and fast paced video that would keep the audience's attention and interest. Bold statements and straight the point descriptions is what this piece was all about. End result...the promo video was well received at the Chamber's launch luncheon by member's and guest and since the SWGC continues to grow!  Check out video here.

Atlanta Idea Studio turns 1!

Wow, it's amazing how fast a year flies by! Atlanta Idea Studio just celebrated our 1st year as an LLC and it has been quite a ride! Creating 7 productions in our first year, as well as our very first webshow series for Natures Garden Delivered! Not too shabby. Although we knew we had a good thing going, we couldn't foresee how our plan for "AiS" as a company was going to change. Our two Principals (Todd Pringle & Tim Suggs) came from an advertising/internet marketing as well as production background. Thinking the company would be a multi-media marketing firm with the ability to offer video production, they saw how much more effective it was to brand clients with the right kind of video marketing. "We do so much work on the front end by developing ideas and planning, it makes for our productions to be quite successful." says Tim Suggs, Partner with the studio. "We are kind of like an ad agency with cameras," says Partner Todd Pringle. Both partners say it hard to describe the kind of company AiS is because not many companies offer quality video production as well as the kind of marketing that goes with it.

Probably the coolest thing that has happened the AiS is our ability to offer Aerial Videography at an affordable price. No more renting a helicopter, pilot, and aerial videographer that could cost you anywhere from $5k-$10k for an hour or two. Atlanta Idea Studio has customized two highly developed RC Helicopters to offer aerial services for corporations, municipalities, golf courses, and resorts. So this year when you're looking for a different kind of marketing, an effective marketing, give us a call...you won't be disappointed.

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