Atlanta Idea Studio Produces Halloween PSA

We here at Atlanta Idea Studio are passionate about warning others about the dangers associated with texting while driving. One of our partners, Tim was a passenger in a vehicle that collided with another car when the driver, his friend Jake, looked away for just a moment to read a text message. "From that point forward, I wanted to make a difference. Though no one was injured in our accident, I realized how much differently things could have been".  We came up with the idea and funded the production in hopes of warning others and making a difference this Halloween. The spot also features the song "Shake it Off" by singer Marjory Lee. PLEASE SPREAD THE VIDEO AND THE WORD!

According to Edger Snyder and Associates, the stats are alarming.
Approximately 86% of drivers said they ate or drank while driving at some point, and 57% said they do it “sometimes” or “often.”
Over 1/3 of drivers (37%) have sent or received text messages while driving, and 18% said they do it regularly.
Forty-one percent of adult drivers have set or changed a GPS system while driving, and 21% do it “more frequently.”
Many adult drivers (36%) have read a map while driving, and 10% do it “sometimes” or “often.”
One in five drivers have combed or styled his or her hair while driving. One in ten does it regularly.
Have you ever seen a driver putting on makeup? Approximately 14% have done it once, and 7% do it frequently.
About 13% of adult drivers have surfed the Internet while driving.
Results of the poll showed that younger drivers were more likely to engage in distracted driving. Men were more likely to drive while drowsy, drive after drinking, read a map, use a GPS system, and use the Internet.
A large percentage of the people said they know distracted driving is dangerous, but do it anyway.

CLICK HERE FOR THE HALLOWEEN PSA